Linguistically, the term "qqmacan" functions as a proper noun. It is not a word found in standard lexicons but is a unique identifier constructed for a specific entity, brand, or online platform. As a proper noun, it names a particular 'thing' rather than describing a general category, action, or quality.
The classification as a proper noun is supported by its composition and usage. The term often combines elements from different contexts to create a distinct brand identity. For instance, "QQ" is associated with popular digital platforms, while "Macan" is the Indonesian and Malay word for "tiger." The fusion of these elements creates a specific name, which is the primary function of a proper noun. In grammatical structures, it would occupy a position typically held by a name, such as the subject or object of a sentence, without requiring a determiner (e.g., "a" or "the") unless used in a specific contextual frame.
Therefore, for any analytical or content-related purpose, treating this keyword as a proper noun is the correct grammatical approach. This classification is crucial as it dictates how the term should be integrated into sentences and textual content, ensuring it is recognized as a specific name rather than a descriptive or action word. It serves exclusively as a label for a particular service or entity.